So many of the Netflix shows I chose to watch or check out are based on how many stars the entertainment in question has. The Internet streaming mogul has announced today that there will be rolling out a new ratings system on its platform: thumbs up or thumbs down. You know...like YouTube and Pandora.
Netflix claims the star-rating systems didn't always accurately reflect their users' behavior. For example, a low rated comedy would still pull in more viewers, than a high rated documentary. VP of Product Todd Yellin explains, "We made ratings less important because the implicit signal of your behavior is more important."
Initial test runs prove to be a hit with users. Yellin says that people "are addicted to the methodology of A/B testing...the result was that tumbs got 200% more ratings than the traditional star-rating feature."
Expect to see the system be phased out in the coming weeks. Along with the thumbs up/thumbs down binary rating system, Netflix is planing to introduce a percent-match feature that shows how well a film or TV show aligns with a user's interests. For example..."Stranger Things" gets a 100% for just about everyone.
On air Monday- Friday 3PM to 7PM.