Amazon Quietly Changed Its App Icon After Unfavorable Comparisons

photocredit: gettyimages

Amazon has changed the design of its new app icon, replacing the blue ribbon on top that drew unfavorable comparisons.

If you use the Amazon Shopping app, you will now see a new brown box that resembles a parcel with a blue strip that looks like packaging tape above the company's signature arrow in the shape of a smile.

The change design comes from people saying that the design of the blue tape resembled a toothbrush-style mustache similar to the one worn by Adolf Hitler. According to Alex Hern, who is a technology editor for the Guardian, he stated on Twitter, "I completely missed that amazon quietly tweaked its new icon to make it look... less like hitler."

An Amazon spoke person said "We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step."

What are your thoughts on this?


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