MAJOR SPOILER ALERT!
Sex and the City is back with their latest installment of the SATC brand titled And Just Like That..
#ICYMI in a shockingly revealing first episode we see Mr. Big (Chris Noth) die from a heart attack after completing his 1,000th Peloton ride!
Fast forward to Pelotons stock dropping after what could be one of the worst brand placements in recent years, they are clapping back with the help of Ryan Reynolds and Mr. Big.
In a new Peloton ad titled "And Just Like That...He's Alive", Mr. Big sits on a coach with real-life Peloton instructor Jess King, who took on the same role as Mr. Big's virtual coach on the show and behind them sits a pair of Peloton bikes.
"You look great," she tells him, to which he replies, "Oh, I feel great. Shall we take another ride? Life's too short not to."
The ad was developed and narrated by Ryan Reynolds and his creative marketing company called Maximum Effort.
What do you think?
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