Gerber is in search for their next spokebaby and it could be your baby!
On May 31, Gerber announced its iconic Photo Search Contest to find the next Spokesbaby, an annual tradition since 2010.
This year, parents can get involved and play along: Gerber is encouraging applicants to send in their own childhood photos (captured from birth to age 10) along with their baby's application on Gerber's website between May 31 and June 10.
"Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story," says a company press release.
Judges are looking for entries with compelling stories and a memorable baby expression.
The new Gerber Spokesbaby will have the title of “Chief Growing Officer” and be featured on the brand’s social media channels and in marketing campaigns. The winner will also get a wonderful prize pack that includes $25,000 in cash, a wardrobe from Gerber Childrenswear and a one-year supply of Gerber products, along with products from ezpz and BÉIS Travel.
In celebration of the contest's 13th anniversary, Gerber will make a matching donation to March of Dimes' maternal and infant health programs.
The winner from last year was Isa Slish, then 7 months, was the first Gerber baby with a limb difference. Isa and her parents John and Meredith Edmond, from Oklahoma, were informed she won on TODAY.
"Well this is unexpected!" remarked Meredith. "We're just so amazed. We couldn't think of a better company for her to be the face of."
“We hoped someone would see Isa’s spirit and her beautiful smile and eyes,” Meredith later told TODAY.com. “Isa’s limb difference is just one part of her.”
At the beginning of the year, Isa, who was born without her fibula and right femur, received a prosthetic leg and learned to take her first steps and Lucas Warren was the first Gerber baby with Down syndrome when he was selected in 2018.
"He’s very outgoing and never meets a stranger,” Cortney, Lucas' mom, told TODAY.com. “He loves to play, loves to laugh and loves to make other people laugh.”
"He’s always Lucas first," added the mom. "We’re hoping when he grows up and looks back on this, he’ll be proud of himself and not ashamed of his disability."
To enter your baby in the Gerber Photo Search Contest, click on this link and apply. But hurry, the deadline to enter is June 10th.
Source: NBC San Diego