Four months ago, Paliskates—a beloved female-owned skate shop in the Palisades—was devastated by the wildfire that tore through the area. The shop is LA's longest-running female-owned skate shop in the country since 1999 founded by Erica Simpson, was more than just a storefront; it was a home base for local skaters, artists, and dreamers.
But today, we’ve got some feel good news worth shouting from the rooftops. Erica recently called in to the Ellen K Morning Show to share a major update: Avril freakin’ Lavigne is stepping in to help Paliskates rise from the ashes!
The pop-punk icon and lifelong skater girl is teaming up with Erica to launch the Paliskates x Avril collection, starting with a limited-edition hoodie that blends Avril’s edgy style with the bold spirit of the skate community.
By picking up your own Paliskates x Avril hoodie, you’re not just scoring a rad piece of streetwear—you’re helping to rebuild a hub of creativity and connection in the Palisades.
👉 Order now at paliskates.net/avril and be part of the comeback story.