For Women’s History Month, Georgia-Pacific owned paper towel brand Brawny is replacing its masculine-looking “Brawny Man” that is featured on the packaging has been replaced with a woman wearing the brands iconic red lumberjack shirt.
The package redesign is part of a bigger campaign titled #StrengthHasNoGender that celebrates women who exemplify strength and resilience and broken barriers in traditionally male-dominated industries. The campaign also has a TV spot that celebrates accomplishments by women, featuring Harriet Tubman, Amelia Earhart, and Serena Williams.
The online campaign videos each focus on one of four women who are trailblazers in STEM fields: Vernice Armour, the first African-American female naval aviator in the Marine Corps and pilot in the U.S. Armed Forces; Brittany Wenger, who developed a breast cancer diagnosing test called “Cloud4Cancer,” winning first place in the 2012 Google Science Fair; Patty Lopez, a platform applications engineer at Intel who holds seven imaging patents and Dr. Anna Kornbrot, the first woman to graduate from Columbia College who is now an oral surgeon and clinical assistant professor of OMFS at Penn Dental School.
Watch the female empowering spots here: