Gone are the days of Paris Hilton eating a messy burger in a bikini. Carl's Jr. is pulling the plug on its "sexy" commercials.
The fast food chain is getting back to basics by making the quality of their burgers the central focus of its advertising instead of scantily clad girls.
This hilarious new commercial follows a new character named Carl Hardee Sr. as he removes his millennial son, Carl Jr., from his position as head of the fast food chain. We quickly learn that Carl Jr. was the one responsible for all of those racy TV ads.
Did you like the "sexy" marketing? Or is this change a good thing?
Check out the new Carl's Jr. commercial below!