Hugh Hefner the creator of Playboy magazine which later turned into a media and entertainment craze died at his home at 91 years-old.
After his death was announced by Playboy Enterprises, it's been stated that he passed from natural causes.
He survived by his wife, Crystal Hefner and four children.
Hefner and his Playboy brand were inseparable. Together, they advertised themselves as the "emblems of the sexual revolution and wider social intolerance."
As Hollywood mourns Hefner's death, celebrities are sharing their grief via social media.