If you are flipping through an IKEA magazine, you may notice a rather odd request for women.
The new ad created by a Swedish agency asks women to pee on the ad and if they are pregnant, a special discount code on cots will be revealed.
Doubling as a free pregnancy test, the new ad reads "peeing on this ad could change your life."
The pregnancy test reading will result in a discount of 50% off!
Overall, people are impressed with IKEA's new ad!