Cheetos Debuts New Flavor For Winter Olympics

Cheetos goes to bat for one of the country’s most underappreciated sports with the release of new Cheetos Winter White Cheddar Curls, in support of USA Curling as Team USA hopes to curl their way to gold this February.

USA Curling Team

As part of the brand’s support for USA Curling, Cheetos also partnered with singer Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new celebration dance move, “The Curl.”


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