Today, in solidarity of the National Student Walkout to protest gun violence across the country, media conglomerate Viacom stopped all programming on its networks for 17 minutes.
The networks owned by them include MTV, BET, Comedy Central, VH1, CMT, and Nickelodeon, just to name a few. Each minute represented the 17 victims of the Marjory Stoneman Douglas High School massacre on February 14.
Viacom wrote on its company blog:
Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.
This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.
You can watch the full 17 minute program Viacom did to honor the 17 victims below: