If you've been on social media in the last year then you've probably seen it. It's the LA socialites Instagram phenomenon - The Pink Wall. When the shopping store, Paul Smith, painted its walls bright pink - they probably had no idea how popular it'd grow to be. The store is located on Melrose Ave. and visitors have referred to the bright pink wall as a Los Angeles landmark The pink wall now has its own security guard who protects the safety of the wall and enforces rules like "no professional cameras." Most visitors typically spend around 30 minutes at the wall crafting the perfect Instagram shot. Sometimes, the perfect photo is worth it, right?