Henning Strauss, CEO and visionary leader of STRAUSS, sat down with Paul Corvino on Southern California's CEOs You Should Know:
Bio for Henning Strauss:
Henning Strauss is a visionary leader, entrepreneur, and CEO of STRAUSS, where heoversees the operations of Europe’s leading workwear brand together with his brother Steffen as the third generation at the helm of the family company. Under their guidance since 2001, STRAUSS has evolved from a catalog-based retailer to a multi-channel powerhouse, boasting four megastores, a flagship store in Venice, California,and one of Germany’s top five e-commerce platforms.
Responsible for branding and product design at STRAUSS, Henning has shaped the company’s ostrich logo into a cult icon in Europe and elevated STRAUSS to one of the world’s leading players in sports sponsoring. He has driven innovative global branding campaigns and secured high-profile partnerships with such organizationsas Major League Baseball, UEFA, NFL, Liverpool FC, and Bayern Munich. In 2023, he was named “Brand Manager of the Year” by the prestigious German Brand Awards and won the year’s German Marketing Award.