The Pink Patch Project (#PinkPatchProject) is an innovative public awareness campaign designed to bring attention to the fight against breast cancer and to support breast cancer research.
The Pink Patch Project is a collaborative effort between the Los Angeles County Police Chiefs' Association and several public safety agencies throughout the nation. Members of each of the participating agencies wear these pink patches on their regular uniforms for the entire month of October each year during “Breast Cancer Awareness Month.” The pink patches are intended to stimulate conversation with the community and to encourage public awareness about the importance of early detection and the on-going fight against this disease.
As part of this initiative, many of the agencies are selling their pink patches, along with pink patch t-shirts, challenge coins, and other commemorative pink patch items, directly to the community. All proceeds benefit cancer research and treatment.
Go to www.pinkpatchproject.com to learn more about each of the Pink Patch Project partner agencies and how to purchase patches and other items from that agency.