T-Mobile had some fun with its customers when they released a promo for a a “smartshoephone," however, it was all part of an April Fool’s Day prank.
The ad boasted about how these sneakers would have smart phone technology from the soles to the laces! With inspiriation stemming from their OG Sidekick phone, president and CEO John Legere said in a press release, “The Un-carrier will always be a step ahead (see what I did there?) in the fight to give customers more. Plus, T-Mobile Sidekicks just look dope AF. So. Much. Magenta!”
Although the smartphone sneakers may not really exist, sidekick sneakers do! You can purchase yours on T-Mobile’s website, with preorders available now until April 15.
Check them out below!