First there was the unicorn Frapp from Starbucks, then rainbow bagels, and now we have unicorn cereal!

Kellogg's is following the popularity of Instagram-worthy, colorful “unicorn” foods by bringing Kellogg’s Unicorn Cereal to the U.S. A different version of the cereal was released in the U.K. earlier this year in a limited-edition run  and featured yellow, purple and red cereal pieces.

Kellogg's just opened up an all-cereal cafe in Manhattan's Union Square called Kellogg's NYC, where customers will be able to try the new Unicorn Cereal before it hits stores for everyone in the states in March.

Will you be grabbing a box of this colorful cereal?!