Pepsi, the world's biggest soda brand is coming together with Cracker Jack's enduring MLB legacy to create a Pepsi taste like Cracker Jacks!
Pepsi — which is the eponymous brand behind PepsiCo, the company that owns Frito-Lay, which in turn owns the Cracker Jack brand — says they have decided to merge soda and snack as a celebration of October baseball. And in fact, to get your hands on the limited-edition soda, Pepsi is encouraging sweepstakes entrants to sing the classic seventh-inning stretch anthem.
Pepsi says that not only does Pepsi x Cracker Jack offer the "taste of Pepsi cola with the nostalgic blend of caramel, popcorn and peanut flavors," but, much like a box of Cracker Jack, it also includes a prize. "Each 12-ounce can will have one of four original peel-off temporary tattoos — an ode to classic Cracker Jack prizes," the brand writes.
It was a sad day back in 2016 when Cracker Jack got rid of their physical prizes for online.
Tina Mahal, VP of marketing for Frito-Lay North America, says the partnership is "very special to the Cracker Jack brand as it marks the return of our classic prizing element, bringing back one of consumers' favorite ways to experience their favorite baseball moments."
Meanwhile, Todd Kaplan — Pepsi's VP of marketing — spoke to the inherent connection between Pepsi and the ballpark experience. "[This soda is] a truly delicious collectible for the biggest of baseball fans," he said. "We're excited to see fans show their excitement for October baseball by unabashedly singing the timeless baseball anthem, 'Take Me Out to the Ballgame,' for their shot to get their hands on this unique flavor."
So the only way to get one of these Pepsi x Cracker Jack collab is to enter the #PepsiSingToScore Sweepstakes on Twitter and TikTok.
"Fans can post a video singing 'Take Me Out to the Ballgame' with the hashtags #PepsiSingToScore and #Sweepstakes for a chance to win one of 2,000 Pepsi x Cracker Jack cans," the announcement explains. "Fans lucky enough to win will receive their Pepsi x Cracker Jack can in a specially designed box reminiscent of old-school Cracker Jack packaging, along with three packs of the snack itself."
Pepsi will be giving away not one but THREE grand prizes: a "Collector's Kit" that puts the Pepsi x Cracker Jack can into a baseball glove and tosses in tickets to a playoff game as well.
Click HERE for official rules.
SOURCE: FOOD & WINE