Goldfish Now Makes Bigger Crackers Specifically for Adults


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Goldfish, the classic crackers that made by Pepperidge Farm, are not just the perfect kids but adult snack too. They are perfect for tiny fingers and mouths plus they're shaped like a fish and that's super cool all in it's self. And as adults we've certainly throw back tons of handfuls as well (in 2018, we even ranked every Goldfish flavor), and yet, Goldfish got a lot of adult credit as it should, like Cheez-It, which has landed wine pairings and celebrity chef obsessions.

So for 2022, Goldfish is going big to catch the attention of adults everywhere by releasing Goldfish Mega Bites, which is a new version of the snack that's described as being "designed specifically to fit adult palates and larger hands."

The flavors will be Sharp Cheddar and Cheddar Jalapeno varieties, Mega Bites — which are going to join the Goldfish's permanent lineup, are they are actually a "reboot" of the cracker that came out in 1962 (and, interestingly enough, were originally intended to be paired with cocktails, according to Pepperidge Farm). The cracker will be 50 percent, and flavors will be bolder.

Branching off in this direction would seem to make sense: The brand says that 40 percent of all Goldfish crackers are eaten by adults, something that "has shifted" in recent years.
"This is the first time Goldfish has created a snacking experience specifically with 'Grown Up' tastes in mind," explained Janda Lukin, chief marketing officer at Pepperidge Farm's parent company, Campbell Snacks. (How quickly they forgot about that whole cocktail pairing thing!) "We're at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups — in the college dorm, snacking at your desk, wherever that is these days — while remaining a snack for all families. We're excited to keep creating bold and playful snacks and experiences."

Mega Bites are currently being sold at the same grocery stores that you would usually buy your Goldfish crackers from. Andno matter the changes, they're still being sold in the classic Pepperidge Farm bags with a suggested retail price of $2.69.

SOURCE: Food and Wine


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