CVS announced their new campaign "Beauty in Real Life"
Their goal is to "highlight an authentic and more realistic image of beauty for its customers."
In the photo, you will see a "CVS Beauty Mark" which proves that the photo hasn't been touched.
The pharmacy worked with the creative agency Standard Black to launch a nationwide search for real women who represent diverse beauty.
The photos feature five different women, with their own gorgeous unique makeup look.
The Chief Marketing Officer of CVS Health stated "They are asking for more transparency and authenticity, and that's what Beauty in Real Life is all about. We wanted to introduce a campaign that uses beauty to make women feel good about themselves by empowering them to feel comfortable and confident in their own skin."