Chanel will now be launching a new line of makeup that is specifically for men.
This new product will be available online starting in November, but not in stores until January!
Boy de Chanel is a line that includes a matte moisturizing lip balm, a tinted fluid, and an eyebrow pencil which will come in four different shades.
Chanel draws inspiration from the women's world to write the vocabulary of new personal aesthetic for men.
All makeup can be worn by all genders, the idea that something is "for men" is more about packaging than anything else.