CVS is the largest drugstore chain in America and they are now teaming up with a male cosmetics line from Stryx.
The chain will now be selling men's makeup in stores. The male cosmetics market is growing and 1/3 of men under 45 state that they will give makeup a try according to a survey by Morning Consult. According to Ben Parr, who is the co-founder of marketing firm Octane AI stated "It’s simple for cosmetics—men are a growth industry, you’re seeing that impact starting now.”
CVS also said in a statement that men's grooming has seen incredible growth during this stay-at-home period.
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