You'll be seeing Ulta Beauty in over 100 Target stores by the middle of 2021!
Ulta and Target said that the shops will be located next to Target's existing beauty sections. According to Brian Cornell, the Target chairman stated "In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs."
This comes as the COVID-19 pandemic has led to an increased customer focus on one-stop shopping experiences as a way to minimize exposure to coronavirus.
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