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Due to the massive increase in online orders, Chipotle now will be opening its first digital only restaurant!
The Chipotle Digital Kitchen will now be opening up in Highland Falls, New York. It will only be open for pick-up and delivery orders and there will be no actual dining area.
This new concept is to allow the brand to enter urban areas where a full-sized restaurant wouldn't be supported. Chipotle has seen an immense shift toward their online orders, so to continue serving customers during these times they are hoping this helps.
What do you think of this idea?! For more info, click here.