Kari Steele

Kari Steele

Listen to Kari Steele on KOST 103.5 Los Angeles from 10am-3pm on iHeartRadio. Full Bio

 

Netflix to test a new ‘add a home’ option to charge for password sharing

Netflix has thought of a new way to stop you from sharing your password. 

According to a statement, the streaming platform will test an "add a home" feature where users will be asked to pay an additional fee if they see the account being used away from home for two weeks. 

The charge will be $2.99 and there's talk that soon you'll be able to track who is using your account and even stop someone from having access to the account at all. 

Netflix had said this solution doesn’t rely on location-based data, like GPS.

Instead, it’s leveraging the same information it uses to provide its service today to its end users, including an IP address, device IDs, and other information about devices signed into the Netflix account across the household.

Through this method, Netflix can identify when there’s persistent sharing taking place outside a household.

Today, Netflix estimates there are around 100 million households globally sharing their user accounts, and over 30 million of those are in the U.S. and Canada alone.

Netflix says that by asking members who are sharing their accounts to pay more, it hopes to strike the right balance between still permitting sharing to take place while also helping to bring in revenue from everyone who’s viewing and getting value from its service.

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Photo: Getty Images


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