Catch ‘N Ice Cream, opened by viral TikTok sensation Dylan Lemay, is more than just its unique flavor offerings.
There’s a literal catch: The 25-year-old’s Noho parlor has gone viral for slinging ice cream scoops across the counter directly at customers.
Upon ordering one of their novelty flavors — Cinnamon Toast Crunch, Fruity Pebbles, and Dark Chocolate Strawberry, to name a few — patrons are met with the ultimate sweet fete.
They must catch their frozen dessert in their cup after it’s lobbed in their direction.
It opened last summer, but two videos are trending right now . . . Here's the dropping video
If you drop your order, they give you a new scoop. So it's just for fun.
Dylan Lemay opened it after he got a following online while working at Cold Stone Creamery.
While people lamented over the wasted desserts, other commenters championed the innovative and immersive shop for throwing in
some fun and recommended the hot, new spot.