If you want to eat ice cream for breakfast and not feel guilty about it, Häagen-Dazs is now trying to toe that line
They're selling a new type of yogurt they claim is, quote, "REMINISCENT of ice cream." It's called "cultured crème."
It takes five times longer to make than traditional yogurt.
That apparently makes it thicker and creamier, so it's ALMOST like eating ice cream for breakfast.
They also say it doesn't have the sour tang that yogurt does.
They've been rolling it out to grocery stores nationwide this month.
As for those flavors, the new Cultured Crème products come in six varieties, as described below by Häagen-Dazs:
- Vanilla Bean: Bourbon vanilla beans sourced from Madagascar elevate this classic flavor.
- Strawberry: This flavor is made with handpicked strawberries grown in only two places globally.
- Coffee: Made with Colombian cold brew coffee, this offering will add to your morning routine.
- Lemon: Nothing says summer like the refreshing taste of citrus, and this variety is made with both lemon pulp and zest.
- Blueberry: This dairy treat has plump, whole, wild blueberries.
- Black Cherry: Sun-ripened Pacific Northwest cherries add the perfect tartness to this smooth snack, truly the cherry on top to the Cultured Crème product offerings.
Cups of Häagen-Dazs Cultured Crème "dairy snacks" are available at grocery stores nationwide beginning this month and retail for $1.99 each.
Because it isn't technically yogurt, we won't suggest you swap these decadent-sounding snacks with your usual breakfast routine — but we won't stop you, either.