Miller Lite developed something called the Beer Cubes Tray to let you put ice in your beer without watering it down.
The Beer Cubes Tray is a normal silicone ice tray -- except that it's intended to be filled with beer.
And, as an added bonus, the 24 ice cubes you'll finally get are shaped like tiny cans of Miller Lite ... that are small enough to plop directly into the can or bottle of beer
you're drinking. No muss. No fuss.
If you'd like a Beer Cubes Tray of your own, just head to millerlite.com/beercubes starting today and pick one up for $7.99.