iHeartRadio Los Angeles launches #iHeartLAPRIDE, a campaign to commemorate the 50th Anniversary of the first permitted Pride parade in LA. The campaign will feature a series of vignettes airing across participating Los Angeles based iHeartRadio Stations (102.7 KIIS FM, Alt 98.7, REAL 92.3, 104.3 MYFM and KOST 103.5); personality, artist and celebrity voiced Pride messages and videos across the station’s social platforms; and a virtual LGBTQ+ celebration aimed at bringing the Pride party inside in the wake of COVID 19 cancellations of all outdoor LA Pride events.
Virtual celebration, “The #iHeartLAPRIDE House Party,” will stream live on Friday, June 26 at 7 p.m.on iHeartRadio’s PRIDE Radio by visiting prideradio.com/lapride. This special event will be hosted by iHeartMedia LA personalities Lisa Foxx, Hudson, Sisanie, J Cruz and DJ Lezlee; and will feature performances from Grouplove, Absofacto, Ashe and Tiffany. Additionally, the celebration will feature original Pride celebration DJ sets from Christie James, Rez, Scotty Fox, Grabbitz, DJ Lezlee and more to be announced. Check out Pride shoutouts from Demi Lovato, Kesha, Dua Lipa, Bebe Rhexa, Lance Bass, Adam Lambert, Meghan Trainor, Tyler Owen from Neon Trees, Rock M Sakura and Widow Von ‘Du from “RuPaul’s Drag Race and more.
Schedule of Los Angeles Virtual Pride Events:
- Every Friday in June at 5PM: Pride Radio's Virtual Happy Hour
- Friday, June 26th 7PM PT: LA based iHeartRadio stations will collectively host a virtual PRIDE celebration on Youtube. Details will be announced soon.
- Saturday, June 27th 8PM PT: ABC7 airs a 3-hour broadcast to celebrate 50 Years of LA Pride.
Proud sponsors of #iHeartLAPRIDE include:
Budlight Seltzer.Unquestionably proud!
Bud Light Seltzer® will be donating up to $50,000 to GLAAD through their partnership with #iHeartLAPRIDE. In addition to the flat donation of $30,000, Bud Light Seltzer® will be matching donations (up to $10,000) made through The #iHeartLAPRIDE House Party Queen program happening now at iheartradio.com/budlight and donating $1 for every tune in to The #iHeartLAPRIDE House Party (up to $10,000).
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