Amazon Prime Day Set for Oct 13 and 14

Amazon has finally set a date for this year’s Prime Day after months of coronavirus-related delays.

Prime Day will once again run two days this year, with discounts kicking off at midnight PT on Oct. 13 and lasting through Oct. 14, Amazon announced Monday.Members of Amazon’s Prime subscription program will get access to “over 1 million deals across every category,” including toys, electronics and apparel, the company said.

It had already been speculated that Amazon would hold its marquee shopping event on Oct. 13 and 14, after the company sent around an internal notice and blacked out vacation requests for warehouse workers on those dates.

Prime Day, which started in 2015, is typically held in July.The discount celebration is partially designed to secure new Prime subscribers, to promote Amazon’s products and services, and to provide a sales boost in the middle of the year.

Amazon was forced to put Prime Day on hold in the U.S. this year as a result of the coronavirus pandemic, which generated unprecedented strain on its warehouses and shipping and logistics networks.

Like many retailers, Amazon was hit with a surge of online orders. The demand quickly caused supply chain shortages and delivery delays and it took several months for conditions to return to normal.

The timing means that the holiday shopping period will begin earlier than ever.Typically, Amazon and other retailers might begin running promotions as the calendar ticks closer to Black Friday, which is the day after Thanksgiving and is the unofficial start to the holiday shopping season. Some Prime Day discounts and promotions are already launching on the site starting Monday, Amazon said. 

Retail rivals are starting to announce competing events to draw shoppers. Target said Monday that it will have two days of promotions, called Target Deal Days, on Oct. 13 and Oct. 14. It had a similar event last July that also coincided with Amazon Prime Day.

Target shared few details, but said in a statement that it “will feature digital deals on hundreds of thousands of items, more than double last year.”

As part of this year’s Prime Day, Amazon will prominently feature promotions from small- and medium-sized businesses on its platform.Starting on Monday through Oct. 12, Amazon said it will give Prime members a $10 credit to use on Prime Day if they spend $10 on items sold by select small businesses on the site.