photocredit: gettyimages
Godiva just announced that they will be closing 128 of their stores in North America.
They will keep their stores open across Europe, Middle East and Great China. Godiva was planning a massive expansion by getting into the cafe business. They opened their first cafe in the United States back in April 2019 and announced that they will be planning to open 10 more cafes in New York and more than 400 in the U.S.
Godiva relied on heavy mall traffic, which has disappeared during the pandemic. Their sales are driven by online purchases. This change comes due to COVID.
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