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Mattel says higher toy prices are coming just in time for holiday shopping season.
According to Mattel, whose brands include Barbie, Hot Wheels, Fisher-Price and American Girl said that they are raising their prices in the second half of the year in the run-up to the holiday shopping season.
CEO Ynon Kreiz said that the company is "managing through global supply chain challenges" that include higher production and shipping costs, and is choosing to offset those by implementing higher prices for its toys in many of its key markets."
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