Parents Expected To Pay Hundreds Due To School Supply Price Surge

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Have you gone back to school shopping yet?! If you have, you may have noticed a rise in prices.

As students head back to school, data shows that parents are spending more money than ever. Families will spend a record-breaking amount on school supplies this year according to the data from the National Retail Federation.

A clinical marketing professor at USC Marshall School of Business, Lars Perner said "Modern retailers, Target, Staples, Office Depot, even CVS -- those places tend to have very heavy sales on notebooks and pens and various other things. And I haven't seen those sales that much."

Data shows that there's an 8% increase in spending on back-to-school clothing and shoes.

Have you noticed this?

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