Who's ready for a Cheetos pretzel? Cheetos is stepping outside its snack comfort zone by creating new Cheetos Pretzels.
Cheetos Pretzels debut in two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot. More specifically, each flavor features two distinct sides – one covered in Cheetle dust (Cheddar or Flamin’ Hot) and the other a classic pretzel. These two new flavors are available now at retailers nationwide.
Cheetos' parent company, Frito-Lay, decided to venture into pretzel territory because it found 63% of Cheetos consumers were also buying pretzels and that flavored pretzels have been driving 58% of the pretzel sales growth. [Read More]