Barbie brand partnered with GoFundMe to close the "dream gap." If you're not familiar with this term, it's referring to how girls start to doubt their intelligence by age 5, whereas boys do not.
The "dream gap" phenomenon was proven by researchers at New York University, the University of Illinois and Princeton University. When young girls are exposed to the stereotype that men have a higher level of intelligence than women, they don't always pursue their desired careers.
The 60-year-old brand is trying to change this! Over the last 60 years, Barbie has had over 200 careers. The global head of Barbie, Lisa McKnight, shared with USA TODAY that "We like to say, 'There isn’t a plastic ceiling that Barbie hasn’t broken.'"
This year, they're welcoming Judge Barbie!
Once it was discovered that only 33% of the sitting U.S. state judges are female, McKnight said Barbie knew it was time to face this head-on.
The are four Judge Dolls that come in a range of skin tones and hairstyles. Each one of them are wearing the traditional black robe and have a gavel.
You can get them for $12.99 online at Barbie's website along with Amazon's and at Target and Walmart.
To raise additional awareness for the issue, Barbie has partnered with GoFundMe to raise money to support programs that encourage girl-empowerment.
Let's help Barbie close the "dream gap!"
Take a look at a photo of the new dolls below and watch a video as wel